Welcome Wildfire Prevention partners to the Smokey Bear Toolkit!

This toolkit has been developed for your benefit and is intended to support your efforts in promoting the campaign and Smokey Bear’s 75th birthday, which will occur on August 9th, 2019. This toolkit includes a variety of resources for you to use in organizing, planning and promoting local events, including the official 75th birthday logo. Materials for Smokey’s 75th birthday will be made available through this toolkit as they are produced, so please check back for updated materials in the coming months. In the meantime, current Wildfire Prevention campaign assets remain available. Many assets are downloadable and print-ready for your easy use. Highlights include hand-outs for wildfire prevention events, children’s activities, social media content and best practices. For historical PSAs, please reference Smokey's History Timeline.

We hope that you will find the toolkit to be useful in your promotions. Should you have any questions about the Toolkit and its contents, please direct them to Allyse Depenbrock, Campaign Director at the Ad Council (adepenbrock@adcouncil.org).


Allyse Depenbrock
Campaign Director
The Ad Council


Gwen Beavans
Wildfire Prevention Branch Chief
USDA Forest Service


Whitney Forman-Cook
Communications Director
National Association of State Foresters