Welcome Wildfire Prevention partners to the Smokey Bear Toolkit!

This website has been developed for your benefit and is intended to support your efforts in promoting the campaign. This toolkit houses a variety of resources for you to use in organizing, planning and promoting local events. The content encompasses a broad selection and many assets are downloadable, customizable and print-ready for your easy use. Highlights include historical and Birthday PSAs, template press documents, posters and other materials for festivities, children’s activities, social media content and guidelines, a nationwide events calendar, and art files for creating your own materials. Please reference the Table of Contents below for a comprehensive listing of all resources included in the toolkit.

We hope that you will find the toolkit to be useful in your promotions. Should you have any questions about the Toolkit and its contents, please direct them to Allyse Engelder, Campaign Director at the Ad Council (aengelder@adcouncil.org).


Allyse Engelder
Campaign Director
The Ad Council


Gwen Beavans
Wildfire Prevention Branch Chief
USDA Forest Service


Amanda Cooke
Communications Director
National Association of State Foresters