Welcome Wildfire Prevention partners to the Smokey Bear 70th Birthday Toolkit! This website has been developed for your benefit and is intended to support your efforts in celebrating this important milestone. This toolkit houses a variety of resources for you to use in organizing, planning and promoting local events. The content encompasses a broad selection and many assets are downloadable, customizable and print-ready for your easy use. Highlights include historical and Birthday PSAs, template press documents, posters and other materials for festivities, children’s activities, social media content and guidelines, a nationwide events calendar, and art files for creating your own 70th birthday materials. Please reference the Table of Contents below for a comprehensive listing of all resources included in the toolkit. 

We hope that you will find the toolkit to be useful in your 70th Birthday promotions and festivities. Should you have any questions about the Toolkit and its contents, please direct them to Kristin Ellis, Assistant Campaign Manager at the Ad Council (kellis@adcoucil.org).


Sincerely,

Allyse Engelder
Assistant Campaign Manager
The Ad Council
aengelder@adcouncil.org

       

Gwen Beavans
National Fire Prevention Coordinator
USDA Forest Service
gbeavans@fs.fed.us
202-205-1488

       

Amanda Cooke
Communications Director
National Association of State Foresters
acooke@stateforesters.org