Welcome Wildfire Prevention partners to the Smokey Bear Toolkit!

This toolkit has been developed for your benefit and is intended to support your efforts in promoting the campaign. It includes a variety of resources for you to use in organizing, planning and promoting local events. Many assets are downloadable, customizable and print-ready for your easy use. Highlights include template press documents, posters and other materials for festivities, children’s activities, social media content and guidelines for creating your own materials. For historical PSAs, please reference Smokey's History Timeline.

We hope that you will find the toolkit to be useful in your promotions. Should you have any questions about the Toolkit and its contents, please direct them to Allyse Depenbrock, Campaign Director at the Ad Council (aengelder@adcouncil.org).


Allyse Depenbrock
Campaign Director
The Ad Council


Gwen Beavans
Wildfire Prevention Branch Chief
USDA Forest Service


Amanda Cooke
Communications Director
National Association of State Foresters